For USDA and Decker Computational Genomics

Jul 22

I served as Account Manager at the University of Missouri's in-house student advertising agency, AdZou. As Account Manager, I lead a student-run capstone strategic communication campaign funded by a USDA grant. Our campaign is also informed by the Decker Computational Genomics Group, led by Dr. Jared Decker, which focuses on the strategic and sustainable breeding of cattle. We were tasked with creating a communication campaign focused on educating the public about positive contributions and regenerative qualities of beef raising.

We built a comprehensive strategy, informed by extensive secondary research and primary research in the form of in-depth interviews. If examples of the creative brief and other documents that informed the strategy are desired, please email me and I will be happy to provide these. Please view a few examples from the final campaign visualizations below.

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